For your app to have value, you need to sign up enough users within a given area. First, select a promising area in which to launch your app.
Pick a region where your target audience lives and socializes. Then, find one or several local communities within that region and target them. Apps like Tinder usually target local campuses since they offer social communities that can easily spread an idea by word of mouth. Some dating startups overcome the chicken and egg problem by creating fake accounts. The idea is to have a certain number of curated fake accounts at the launch, and then to remove them as real users join. Users will rightly be unhappy to discover that a new cool dating app is actually peopled by bots or dummy accounts.
Consider them guidelines.
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Launch a website Your website is the main source of organic users coming from internet searches. Blog This is the next most important part of your site. Search engine optimization SEO is what makes your website visible on the internet. Global dating insights] Find a community to start with People usually date within a close radius of where they live. Think twice before using fake accounts Some dating startups overcome the chicken and egg problem by creating fake accounts. Read also: Remember those Facebook reactions?
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Well, we aren't Facebook but we love reactions too. They can give us valuable insights on how to improve what we're doing. Would you tell us how you feel about this article? Get stories to your email every Thursday! Want stories to your inbox? Marketing 4 Startup Mastered Epic Marketing: Choose Your Recipe for Success.
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